Ethics in visual storytelling vary among practitioners and organizations, but certain principles define my approach:

• Consent: Consent remains complex for storytellers, with varied methods and content. I believe consent is ongoing, not a one-time grant. Though it can slow productivity, it empowers participants to decide throughout a project.

• Sharing Decision Making: Decision making, akin to consent, varies widely among participants. My research at Malmo University explored participation and representation, shaping my highly participatory approach in production and post-production. My Masters thesis ‘Looking back to move forward, how would I embed greater participation throughout my donor-funded multimedia impact series?’ can be read here.

• Authenticity: As a documentary storyteller, I'm committed to truthfully portraying real stories. Unlike purely fictitious stories, documentary demands accuracy and realism. I ensure narratives align with participants' experiences and use documentary techniques in post-production.